The importance of adapting in an increasingly complex world

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Adaptability to changing conditions is an essential trait for today's organizations, especially during today's uncertain world. Business leaders must prioritize adaptability as an indispensable organizational trait, and as disruption accelerates, there is no guarantee that the most important and toughest industry players will survive.

Organizations that understand their environment and are positioned to perceive change and adapt are the ones most likely to survive disruptions.

Adaptability: the core goal of any business is survival and growth.

Nowadays, no industry or company is safe from disruptions, yet many organizations are not prepared to adapt quickly enough to survive the effects of accelerated change.

For businesses to position themselves for long-term success in this ever-changing environment, business leaders must prioritize and foster adaptability as an indispensable organizational trait. Companies can no longer rely on traditional measures of business health. Attention must be focused on shifting perspectives and rapidly transforming at scale to be flexible today to survive tomorrow.

One way businesses can start their journey to becoming more flexible and thus better suited for an uncertain future is by adopting new perspectives on business sustainability.

Many business leaders still seem to believe that traditional market dominance indicators provide an unbeatable competitive advantage. However, as the pace of disruption accelerates, it becomes increasingly clear that the largest and "strongest" industry players are not always the ones most likely to survive. This has become increasingly evident as the pandemic has continued, with many companies, large and small, struggling to survive the disruption of COVID-19 and its everlasting effects.

The COVID-19 pandemic has accelerated the pace of disruption and has highlighted the scope of globalization and the interconnectedness of technology, business, and society in unprecedented ways. This shift has also revealed the instability of many companies that were long considered industry leaders.

Not all companies have struggled during the pandemic; however, some were fortunate to be in the right place at the right time. For example, so-called "work from home" companies and e-commerce leaders. Others have remained steady due to a strong focus on resilience, financial stability, and contingency planning. Additionally, there are those who have strategically used the crisis to innovate their growth business models. In all cases, these organizations have demonstrated an uncommon ability to quickly adapt to the changing environment. With proper planning and strength, these companies are uniquely positioned to compete in uncertain situations now and in the future.

The future health of any organization will depend on many things, with variances depending on geography, industry, and even the type of business. Still, the common thread is focusing on transformative business drivers to stay fit while gaining dynamic competitive advantages.

• Consider the human factor: focus on all business stakeholders by designing models, products, and services.

• Drive innovation: prepare by exploring innovations before disruptions occur while promoting organizational cultures that reward innovation.

• Implement technology quickly and efficiently: develop a robust digital transformation strategy to keep up with technological advancements and ahead of any potential disruptions that may occur.

These qualities will be hallmarks of any organization that is adapted and prepared for the future. This readiness will provide the ability to move quickly and adapt to changes in customer demands, technological advancements, and unsettling competition better than those who rely solely on size and efficiency.

Many additional internal and external reasons can hinder a company's adaptability, but better planning and transformation can serve as a guide for leaders hoping to avoid the same mistakes that have led other companies to the brink of disaster.

When it comes to cloud adoption, organizations need to hire a cloud service provider to help plan and execute the strategies so necessary for a smooth and seamless transition to the cloud. Disruptions can happen at any time, and the right cloud service provider will provide the desired peace of mind that your data is ready and available at all times to keep your business running while avoiding the consequences of a disruption.

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